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  • Writer's pictureMerv Berscheid

A Mission to Improve the Grain Marketing Process

Updated: Nov 9, 2023

I'm Merv Berscheid, founder and President of My Grain Exchange Ltd.


In the early 2000s, I was doing business as the owner of CGF Brokerage & Consulting, which has now been operating for over 30 years. Through the process of brokering grain and working closely with both producers and grain companies, I recognized the need for a new grain marketing system. The traditional system was not optimized for either grower or seller, demanded a huge time commitment and was generally inefficient.

The obvious solution to the problem was an online platform to market grain that I believe would fulfill what the industry was looking for. Farmers needed better tools for price discovery and buyers needed more efficient market access.

I launched a beta version in 2008 which received unanimous positive feedback. Unfortunately neither I nor my technology was ready for its success so I shut it down. I've since spent years finding investors and supporters determined to bring MGX to life along with me. Today the MGX team includes Blaine Canitz, Cole Thompson and Luke Derkson.


We passionately believe that online grain marketing is a crucial and necessary evolution for the industry.
 

Why Online Grain Auctions Make Sense


It’s a grain marketing platform like no other.

MGX is an online auction-based grain marketing platform for the Western Canadian grain industry that assists with price discovery, connects sellers with more buyers and lets everyone take advantage of market fluctuations. The exclusive auction-style system lets you cash in on current market conditions, allowing for quick response to shifting markets.



Buying or selling, knowledge = profitability.

Know your grade and take advantage of it. Mandatory third-party grading and analysis lets your data and market intelligence work for you. When you can clearly see what is selling, you can price your grain with confidence. Sellers increase profit by getting the most from quality, while buyers are assured they’re purchasing the product they want.

It’s easy.

Online auctioning has reshaped the business of farm sales and MGX is bringing the format to grain marketing. MGX does the background work so all you need to do is sign up, set you terms and buy or sell product. Sellers have convenient access to more grain buyers without the time commitment required in the traditional marketing system. Buyers can login and see what's available for sale in the market without having to go through their contact list.


MGX is here to help you succeed.

MGX came from decades of grain trading experience to improve on the current system, which is now manual, inefficient and not optimized for either buyer or seller. We’ll help facilitate the smooth transition to 21st century grain marketing. We understand new technologies can be daunting and want to make this process as easy as possible for our customers. Reach out – we’re here to answer any questions you have. We want you to succeed.


We look forward to transitioning the Western Canadian grain trade into the 21st century through transparent market access and true price discovery.



Cheers,


Merv Berscheid,

President

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